Blog - Marketing

EEDAR E3 2016 Retrospective

E3 is in the rearview now, as gone as quickly as it came. This year, our entire company was at the convention center, checking out the new titles and first looks on display. We’ve been keeping busy... Read More

The Twitch E3 2015 Stream Hit its Peak during the EA Press Conference

Earlier this week, Twitch released an infographic showing impressive growth in their E3 audience in 2015 compared to 2014.  Twitch reported a peak concurrent viewership of 840,000, more than double... Read More

eSports Players are an Advertising Goldmine

While eSports grew consistently from 2010 to 2013, the market really took off in 2014.  Driven by the rapid growth of streaming video and rising prize purses from increased sponsorship and... Read More

Console Storefront Advertising Volume Grows 35% in 2014

Since 2010, EEDAR has tracked advertisement activity for games at retailers. While these have historically been focused on physical media at physical retailers (i.e. large game posters in retailer... Read More

Twitch Rankings: 5 Key Takeaways for the Industry

Founded in 2011, Twitch is rapidly becoming one of the more important marketing channels in the video game industry. The site draws roughly 60 million fans every month to watch on-demand and live... Read More
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